TURKEY MARINE TOURISM CLUSTERING SITUATION ANALYSIS

Özet

In this study performed with the purpose of ensuring that the development of the tourism industry which is as a significant part of economic development becomes well and planned and of enabling it sustainable, a pilot study which can be the basis for the macro level strategic plan has emerged by conducting tourism cluster and current situation analysis. With the study which is expected to contribute significantly to economic planning and development, Clustering analyzes were carried out by selecting marine tourism from the sub-sectors which are considered to be priority in accordance with the results of competitiveness analyzes of the existing tourism sub-sectors. Both quantitative and qualitative research techniques were used as scientific research methods of the study. Within these methods, both secondary and primary data collection techniques have been applied. In the analysis of the collected data, the methods such as Diamond Modeling, Clustering, Comparison, Strategic Thinking, which have validity and reliability in international competitiveness, have been applied and tried to create a pioneer in the macro level tourism strategic plan. According to the results of the research, it is foreseen that the marine tourism should be developed primarily in the sectors that need to be developed, the foreseen sectors were analyzed by detailed sectoral clustering studies, value chains were revealed, sector players and their roles were identified, missing players were identified, ratings of communication between players were revealed, moreover, the basis of cluster development work was prepared and the whole system was modeled. In accordance with the result of research, it is recommended that macro level implementation projects based on the clustering approach should be done as soon as possible. In addition, it is needed that sectoral cluster councils and implementation commissions should be established at each destination level, and sub-implementation projects should be identified and sector cluster development studies carried out accordingly.