UNIVERSITY STUDENT’S PERCEPTION OF URBAN IMAGE: THE CASE OF KONYA

Abstract

The image of the urban is the whole of the people's thoughts, judgments and impressions about the cities. The image of the
urban is very important in terms of tourism. The point of view, prejudices, thoughts and impressions to the city can cause the
interest in that city to be influenced positively or negatively. It was aimed to measure the perception of Konya urban image of
the students studying in Konya. University students have the power to influence others by their positive or negative views about
the city they are reading, both the potential tourist and the city. Therefore, it is very important to measure the perception of the
urban image of the youth of the university, which is called Y spring. Survey technique will be used as a data collection method
in the study. The questionnaire consists of three parts. In the first part, there are questions about the demographic characteristics
of the participants, in the second part questions about the image of Konya and in the third part about the perceptions of the
participants towards the people of Konya. The obtained data were analyzed through statistical package program. As a result of
the study, students stated that transportation and foods of Konya are good and health facilities are sufficient. On the other hand,
students think that the city’s entertainment facilities, art activity and sportive activities are not enough.