ACCOUNTING AND MARKETING PERFORMANCE MEASUREMENTS OF HOTEL ENTERPRISES: A RESEARCH ON 4 AND 5 STAR HOTELS OPERATING IN KONYA

Abstract

Along with the development level increasing day by day, the individuals tend to travel more out of their lands. This phenomenon becomes more of an issue for the businesses operating in tourism sector. The hospitality businesses serving for accommodation purpose are the foremost figures in that case. These businesses should invest on necessary fields and consistently improve themselves to be able to survive and stay active in the market. The aim of the research is to try to examine the functioning of the accounting departments, its communication with other departments and the influence of the employees on the marketing performance. Literature review has been carried out through this purpose. Within the research, there were interviews and questionnaires carried out with 4-star and 5-star hospitality businesses. The Questionnaires are analysed and interpreted with SPSS (Statistical Package for the Social Sciences) programme. Some suggestions have been provided parallel to the results