MASS COMMUNICATION AND INSTAGRAM EFFECTS ON SOCIAL MEDIA

Abstract

We have often witnessed the speeches that the society in which the current period is the consumption society.
The fact that communication is a science and the interaction of people with each other and their environment is common in marketing activities. Each branch of science has started to use the communication studies in its own field and many different results have been achieved in practice.
Today, the marketing sector uses and directs the desire to socialize, the desire to share the experiences of people with those around them.
With a wide variety of social media tools, people's feelings and thoughts are guided, and they can cause people to appear and perceive as if they are a social person as if they know the whole society when they are in their own closed boxes.
This study is in the form of a literature review in general, and the social communication provided by social media, especially Instagram and its effects, which are widely used recently.